Glossary
Querying multiple data providers in sequence until a field is filled.
Waterfall enrichmentACCOUNT INTELLIGENCE
Waterfall enrichment tries provider A, then B, then C until it gets a value, maximising fill rate. The tradeoff is that the resulting record mixes sources of different quality, and unless each field records which provider supplied it, you lose the ability to tell a verified value from a weak one. Fill rate improves; trustworthiness can quietly fall.
Related