Technographics

Technographic data identifies the tools in a company's stack — ERP, CRM, payroll, POS, and so on. Its value in sales is twofold: it qualifies (an account already running a competitor is a displacement play, not a greenfield one) and it times (a contract has a renewal date). Detection quality varies enormously. A tool named in a job posting is confirmed; one guessed from company size is a hypothesis. Any vendor that will not tell you which of the two you are looking at is hiding something.